Randa needed stronger email and digital creative across three brands—Isotoner, Totes, and Acorn. Each brand required consistent seasonal campaigns, clearer product storytelling, and performance-driven visuals that aligned to weather, inventory, and promotional priorities.

• Email marketing strategy and execution across three national brands

• Creative direction for promotional campaigns, holiday pushes, and evergreen content

• Design of email templates, Amazon ads, Meta ads, Google Display creatives, and web banners

• A/B testing of subject lines, CTAs, offers, and visual hierarchy

• Segmentation and send-time optimization to reduce fatigue and improve engagement

• Cross-functional alignment with e-commerce and merchandising teams

• Strengthened campaign consistency across three distinct brand voices

• Increased engagement through refreshed creative and targeted segmentation

• Supported high-performing holiday launches, product pushes, and seasonal storytelling

• Delivered fast-turn designs for Amazon, Meta, Google, and email channels

• Achieved 47% YoY sales growth for Isotoner and 27% YoY growth for Acorn during BFCM.

• Generated $43,708 for Totes, $127,233 for Isotoner (+228%), and $200,073 for Acorn (+189%) through targeted campaign creative.

• Designed web banners and promotional assets contributing to $364K in e-commerce revenue.

• Increased visibility and engagement across Amazon, Meta, and Google with high-performing digital ads and enhanced visual storytelling.