Hoop Mobb needed to:

• Build a more cohesive email and SMS ecosystem

• Refresh automated flows for higher revenue contribution

• Strengthen community-driven marketing through social + influencers

• Improve content strategy and engagement

• Fill revenue gaps during periods of ineffective paid ads

• Align campaigns with brand identity and fast-paced launch cycles

• Developed + executed full email and SMS marketing strategy

• Optimized automated flows (Welcome, Post-Purchase, Winback, etc.)

• Built high-performing campaign creative, messaging, and segmentation

• Directed social content strategy to improve engagement + reach

• Managed and executed influencer partnerships + collab campaigns

• Produced creative direction for launches, promos, and new collections

• Performed data-driven optimization and weekly reporting

• Strengthened the brand’s multi-channel marketing presence

• Elevated customer engagement through targeted messaging and automation

• Increased product storytelling and brand consistency

• Built a community-driven marketing flywheel across email, SMS, social + influencers

• Supported revenue growth while reducing reliance on paid ads

• Drove $1.18M+ in revenue within one year, achieving 33.37% growth.

• Increased email-attributed revenue by 8.4%, generating $327.8K within six months.

• Optimized the automated Welcome Series, resulting in a 21% revenue lift.

• Managed and engaged a 70,000+ subscriber list with targeted segmentation.

• Rolled out a viral collaboration with Mrs. KevOnStage, generating $98K in online sales.

• Produced high-performing partnership campaigns generating $143.5K (Angel Laketa Moore) and $72.5K (Monroe Steele).

• Revamped SMS marketing, driving $160K through segmentation + automated journeys.

• Achieved 486% increase in Instagram engagement and 3.6% increase in reach through strategic content direction.

• Supported major revenue periods, driving 66.27% of attributed revenue during times of ineffective ads.

• Spearheaded omnichannel strategies integrating email, SMS, social, paid media, and influencer marketing.